Co-Branding as a Social Marketing Initiative(PDF Format)
A look at co-branding with a particular emphasis on jointly sponsored credit cards. There is also a discussion of the future direction of co-branding.
Corporate Partnerships: A Guide for the Nonprofit Manager
There are many ways in which nonprofits can partner with business corporations, and there are many complexities and nuances to these various arrangements. This guide is intended to familiarize nonprofit managers with the general character of corporate partnerships and it offers a way to identify and preliminarily assess the implications of proposed ventures.
Attract More Customers Through Cross-Promotion
Although written for two private sector organizations working together, this piece provides suggestions to get nonprofits thinking about licensing and co-branding.
