Cause-related Marketing

• Junior Achievement -- Cause Related Marketing Guidelines & Procedures
  An overview of Junior Achievement's strategy, name and marks, sponsor criteria, role of local offices, agreements and brand equity

• Wise Words on Cause Related Marketing
  It's not a viable option for every organization, but cause-related marketing (CRM) is definitely a serious component for the fundraising mix of many not-for-profits and charities. In addition, CRM has survived for twelve years and has matured beyond the point of being simply a marketing fad.

• Business in the Community
  The latest installment of the Business in the Community "Corporate Survey" provides quantitative research on corporate attitudes about cause-related marketing. Useful statistics and measures can be found here along with valuable overview information.

• Cone Inc.
  Cone Inc. has helped to initiate numerous memorable cause marketing campaigns including Avon's Breast Cancer Awareness Crusade and Reebok's Human Rights Awards. Together with Roper, Cone publishes reports on consumer and corporate attitudes about social responsibility and cause marketing.

• Business for Social Responsibility
  A white paper from Business for Social Responsibility(BSR) includes a list of benefits that businesses enjoy upon entering into cause-related marketing campaigns along with case studies and links to other resources.

• Cause Branding in the 21st Century
  A succinct overview of cause-related marketing by Cone Inc. founder, Carol Cone. This Web page also includes notes on best practices and case studies.